Jaffa Cakes - Deliciously self centred
The original recipe for McVitie’s Jaffa Cakes is a closely guarded secret, the delicious combination of light sponge, dark chocolate and smashing orangey bit in the middle was first created over 60 years ago.
Back in 1991, we fought a battle with the VAT man to prove that Jaffa Cakes are cakes, not biscuits, and therefore should not attract VAT.
In 1994 McVitie’s launched Mini Jaffa Cakes and Jaffa Cake Bars, to appeal to the growing lunchbox market. 1999 saw the introduction of the innovative ‘Tubes’ packaging and 2002 was the year of the Jaffa Mini Roll launch.
Jaffa Cakes are known for being irresistible but unfortunately, not everyone is prepared to get their Jaffa Cakes honestly. Remember the Munchkins, who would do almost anything to get hold of them! They were followed by another desperate mob in the 1990’s known as the Orangey Tangs who loved the orangey bit in the middle so much so we had to completely cover the Jaffa Cakes in chocolate, for a limited time, to keep them out.
The Jaffa Cakes brand team scored a McVitie’s first in July 2000, when they signed a sponsorship deal with Manchester United. Jaffa Cakes became one of Man Utd’s eleven ‘platinum’ sponsors but the only one focussing on kids in the UK. Jaffa Cakes were already enjoyed by the team and were officially launched as the teams favourite half time snack. The campaign’s success was based on the product truth that Jaffa Cakes are low in fat and high in carbohydrates and so are a great energy provider.
It was for this very reason that Sven announced that Jaffa Cakes would join the England squad in Japan for the 2002 World Cup as part of their training diet. The publicity was amazing, culminating in a spectacular story of a McVitie’s Jaffa Cake being found with the face of David Beckham, the team captain, on it!!!
In 2006 the fact that each Jaffa Cake is only 1g of fat has featured in the new advertising.
Two new flavour variants were launched in February 2006:
Lemon & Lime
Jaffa cakes are the official energy snack of the England Football team in the 2006 World Cup.
Ok, so those aren't my words, but they do speak the truth. Now for my version:
Jaffa Cakes are a pile of chocolatey fun that make me squirm with ecstacy and joy. Seeing a pile of these critters brightens up my day, no matter what. It's got me through floods, terrorism, traffic jams, work, no work, and even play, YES, PLAY! They're small and compact so that you can fit half a dozen in your mouth at any one time, and believe me, I do! It's better to just put put one in your mouth though, then you can suck off the chocolate and you are left with the wibbly wobbly, but gorgeous jelly part inside (these Jelly parts come in all different flavours). You can then take out this deliciously floppy wibbly wobbly jelly part and eat it, or if you so wish for humourous effect, slap your friend across the face with it! One swift slap will make everyone chuckle! I must warn you though, not all friends will find this amusing!!! Either way, Jaffa Cakes are fun and nibbly! GO BUY SOME TODAY!